Ralph Lauren Just Unveiled the 2024 Team USA Uniforms—Plus, Other Looks We’ll See at the Paris Olympics

Fashion has long been a key contender at the Olympic and Paralympic Games, with a myriad of athletic brands, mass labels, and luxury houses dressing athletes for opening and closing ceremonies, and nail-biting competitions in between. Halston outfitted Team USA in flared-legged pants for the Motreal Summer games in 1976; the Roots pageboy caps designed for Canadian athletes in 1998 were worn by Olympians for years to come; Armani, Christian Louboutin, and Stella McCartney have all designed Olympic looks. With LVMH sponsoring and Paris hosting, though, the 2024 Olympics are shaping up to be the most fashionable games yet.

This was evident yesterday at Ralph Lauren HQ in Midtown Manhattan, where the label unveiled Team USA's opening and closing ceremony uniforms, as well as off-duty looks for the Olympic Village. (The latter are part of a collection available to shop, out today.) The opening ceremony uniform is marked by a tailored, single-breasted wool blazer in navy with red and white piping; the closing ceremony will see athletes in denim moto-inspired jacket and coordinating white jeans.

Among athletes on hand to model the looks were swimmer Jamal Hill, fencer Daryl Homer, BMX racer Kamren Larsen, sailor Daniela Moroz, and track and field athlete Roderick Townsend Roberts.

The Ralph Lauren uniforms, which mark the brand's ninth time designing for Team USA, add to a growing number of collections designed exclusively for the 2024 Olympics. Ahead, more fashion we can expect to see at the 2024 games.

Ben Sherman

UK heritage brand Ben Sherman was tapped for a third-consecutive Olympic Games to design uniforms to Team GB, as well as an accompanying capsule collection. A four-nation floral
motif—inclusive of a rose, thistle, daffodil, and shamrock symbolizing the identities and histories each UK nation—is seen throughout.

Berluti

For the 2024 Olympics, Team France turned to Berluti for uniforms. The tuxedo-inspired looks include blazers with patina-effect lapels, trousers, and crisp, classic button-downs.

Stéphan Ashpool

Also dressing Team France—for the Olympic Village, competition, and podium—is Stéphan Ashpool. The ecru pieces are printed with gradient red, white, and blue patterns, evoking the French flag.